Google Analytics 4 has Landed

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Today Google Analytics launched Google Analytics 4 - Google’s vision for the future of analytics.

Previously in beta and named ‘App+Web’, Google Analytics 4 is now the default for all new properties in Google Analytics. This is the 4th version of Google Analytics after Urchin, Classic and Universal:

Google Analytics 4 GA4

Here’s what you get from Google Analytics 4 (GA4):

  • Improved data controls for better management and control of data collection and retention

  • Automatically surfaced insights using machine learning

  • Cross platform reporting across web and mobile apps

  • Advanced analysis features

  • No hit limits

  • Unsampled reports

  • Big Query Integration

  • Deeper Google Ads integration

  • Lifecycle Reporting

  • Privacy centric design to align with industry changes such as ITP and GDPR

  • Works with or without cookies

  • Migration Tools

  • No ongoing costs - it’s free!

Trackify recommend setting up Dual Tracking to run both Universal and Google Analytics 4 at the same time to ensure you preserve historical data and take advantage of the new platform as soon as possible.

Find out more about Google Analytics 4 here or get in touch.