Today Google Analytics launched Google Analytics 4 - Google’s vision for the future of analytics.

Previously in beta and named ‘App+Web’, Google Analytics 4 is now the default for all new properties in Google Analytics. This is the 4th version of Google Analytics after Urchin, Classic and Universal:

Here’s what you get from Google Analytics 4 (GA4):

• Improved data controls for better management and control of data collection and retention

• Automatically surfaced insights using machine learning

• Cross platform reporting across web and mobile apps

• Advanced analysis features

• No hit limits

• Unsampled reports

• Big Query Integration

• Deeper Google Ads integration

• Lifecycle Reporting

• Privacy centric design to align with industry changes such as ITP and GDPR

• Works with or without cookies

• Migration Tools

• No ongoing costs - it’s free!

Trackify recommend setting up Dual Tracking to run both Universal and Google Analytics 4 at the same time to ensure you preserve historical data and take advantage of the new platform as soon as possible.

Find out more about Google Analytics 4 here or get in touch.